Character to Brand: Merchandising Masterclass [Coloso, Bichi Mao]
- Publisher
- Coloso
- Product Type
- Video Course
- Author
- Bichi Mao
- Language
- English, English Official Subtitles
- Duration
- 00:00
- Release date
- May 24, 2024
- Skill level
- Project Files
- Yes
- Product Price
- $134
Branding Your Original Characters into Real-Life Merchandise
Bichi Mao began as a series of adorable character illustrations and evolved into a beloved brand with supporters from all over the world. This class is a token of appreciation from Bichi Mao to fellow creatives who share a love for heart-warming characters and dream of turning them into a profitable business.Build Your Own Character-Based Brand with Bichi Mao
This class is packed with invaluable resources to help you create and grow your self-made brand. You’ll start by designing an original character, building a social presence, and creating merchandise—from prints to plushies. Learn how to launch and run your online store, participate in offline events, and manage your own booth.With 31 chapters and 18 hands-on exercises, this all-in-one class offers a real-life merchandising and branding experience. Whether you’re just starting or looking to take your creative vision to the next level, this course is the perfect investment—providing knowledge you won’t find anywhere else.
Expert Illustrator Bichi Mao’s Portfolio Includes:
- Stickers
- Badges & Keychains
- Prints & Plushies
- Accessories
- Conventions & Events
Why Take This Class?
When it comes to merchandising, practical experience is key. Designing a character is one thing, but creating one that is manufacturable and appeals to the public is a different challenge altogether. This course goes beyond art—offering practical insights on how to build a profitable brand from scratch.Benefit from Bichi Mao’s extensive experience in the character business industry. From creating your character to building an engaged audience, this class will guide you through each step of the merchandising journey. Learn how to design and manufacture your products, launch your online store, and expand your business through both online platforms and offline events. Bichi Mao shares exclusive, hard-earned tips—not just theory, but actionable advice—so you’ll avoid common pitfalls in the intricate world of merchandising.
18 Class Exercises
- Merch Analysis
- Character Design for Merchandising
- Character Sheet
- Character Narrative
- 4-Panel Comic with Character
- Art Print Mockup
- Stickers Mockup
- Keychains Mockup
- Badges Mockup
- Plushies Mockup
- Find the Right Event for You
- Planning Your Booth
- Find the Right Platform for Your Online Shop
- Design Your Online Shop
- Mock Listing Your Merchandise
- 10 Campaign & Promotion Ideas
- Brand Identity Analysis
- Build a Brand Kit
Class Highlights
Designing an Original Character
Bring your imagination to life with original character illustrations. This course emphasizes the importance of a strong narrative in character design and teaches techniques for creating captivating characters that connect with your audience. You’ll master the entire process—from sketching to digitizing—while crafting characters with depth and personality.Merchandising A to Z
This class provides a complete, step-by-step guide to manufacturing and marketing your merchandise. Learn how to create keychains, badges, plushies, and more. From concept to production, you'll explore how to choose the best products for your characters, navigate manufacturing processes, and develop effective strategies to promote and sell your merchandise.Establishing a Brand
Build a strong and memorable brand identity around your characters. This section covers everything from crafting a unique brand story and designing cohesive visual elements to developing communication strategies that connect with your audience. Learn how to establish your brand’s presence both online and offline, ensuring your message resonates with customers.
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