The Ultimate Guide to Branding: From Sketch to Presentation [Coloso, Sasyk Mihal]
- Publisher
- Coloso
- Product Type
- Video Course
- Author
- Sasyk Mihal
- Language
- English, English Official Subtitles
- Duration
- 00:00
- Release date
- Aug 9, 2024
- Skill level
- Project Files
- Yes
- Product Price
- $90
Class Introduction
Brand Designer: Sasyk MihalLearning to use design software is relatively straightforward, but the real value of a brand designer lies in creating memorable branding and, most importantly, effectively selling ideas to clients. In this class, I'll share the essential skills that will set you apart in the industry.
The Diverse Landscape of Branding
Want to take your design skills to the next level? Join Sasyk Mihal in this immersive class, where you’ll work through the branding process of a real client project from start to finish. Using templates, mockups, and cheat sheets provided in the course, you’ll learn how to:Develop core brand elements
Write professional brand guidelines
Incorporate client feedback seamlessly
Present branding concepts in a clear, persuasive way
While traditional studios assign designers to specialized roles, Sasyk’s freelance career has covered multiple industries, styles, and specializations. This class offers a rare opportunity to explore what’s expected from brand designers in web design, motion design, merchandise design, OOH (out-of-home) advertising, and social media strategy.
Enroll now to gain expert insights on building a strong portfolio and attracting new clients!
12 Hands-On Class Exercises
- Preparing a Master Template
- Collecting Reference Images
- Sketching a Logo
- Curating a Color Palette
- Customizing Typography
- Creating Core Brand Elements
- Formatting Social Media Posts
- Designing Merch & OOH Mockups
- Applying Motion to Branding
- Practicing Web Design Basics
- Outlining Brand Guidelines
- Exporting Files
Class Highlights
1. Generating Ideas for Branding
Every great brand starts with a compelling idea. In the early stages of this course, I’ll guide you through brainstorming techniques, sketching initial concepts, and effectively pitching your vision to clients.2. Refining the Brand System
Clients may love a concept but dislike certain elements. Using an actual client-approved sample, we’ll refine brand elements like logos, color schemes, typography, and branding applications—leading up to the design of four unique deliverables.3. Establishing Professional Guidelines
Consistency is the key to a strong brand identity. By the end of the class, we’ll compile everything we’ve created into a professional brand guideline document, ensuring that clients can maintain a cohesive and recognizable brand across all platforms.Join now and start building your expertise in brand design!
Last edited by a moderator:
